SEO
Atami sushi arbejder ikke meget med SEO udover der er lavet lidt linkbuilding inde på siden
– altså internt linkbuilding. Derudover er der nogle blog systemer hvor der igen er meget
linkbuilding denne gang ekstern linkbuilding. Altså alt i alt blir der for det meste arbejdet
med linkbuilding udelukkende. Man kan dog sige at det er gået rimelig godt med deres SEO
alligevel, da de er placeret acceptabelt på google forhold til der kun er lavet linkbuilding.
Man skal selvfølgelig også tage i betragtning af at der bliver søgt geografisk, når jeg siger de
er placeret acceptabelt i forhold til google søgemaskine. Altså fx “sushi vejle” skal der søges
før de er placeret acceptabelt. De fleste der bestiller sushi søger nok også geografisk da man
ikke bestiller sushi fra en anden by. Men målet er stadig at få Atami sushi frem på google så
de bliver en anerkendt kæde, da de har planer om at åbne flere butikker rundt omkring i
landet – Atami sushis langsigtede plan er at blive en kæmpe sushi kæde i hele Danmark.
Løsningsforslag & Strategi
SoMe
Som nævnt ovenover har Atami Sushi kørt en produkt- og salgsorienteret SoMe strategi, som
ikke har fungeret godt. Denne fejl bliver lavet af mange virksomheder, da de gerne vil vise
hvad de tilbyder og gerne vil have mere salg, som giver mere omsætning. Der bliver derfor
glemt alt om hvad kunden interessere sig for, og hvad der kunne være interessant for kunden og at se på. Det vil sige man skal tages kundens briller på og tænke som kunden, for at kunne
have en forståelse for hvad der vil fungere. Det er først vigtigt at kende sin kunder, og for
Atami Sushi er det en bred kundekreds. Det er det på grund af at det er alle som der kan lide
sushi, som er deres potentielle kunde. Herunder er der mange aldersgrupper, nationaliteter,
kulturer, interesser og meget mere som spiller en rolle. Det kan både være en fordel og
ulempe for Atami Sushi. Ulempen er at det er så bredt en målgruppe der skal inddeles i flere
små grupper, og dermed skal der laves content til hver især. Dette vil kræve mere ressourcer
og tid for Atami Sushi. Fordelen er at de altid vil have noget content, og muligheden for at
ramme en del af deres kunder med deres content. Atami Sushi vil derfor altid have aktivitet
på deres SoMe platforme.
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