og digitale medier.25 De to forfattere belyser generationen efter samme princip som Gallup Kompas’
inddeling af befolkningen i segmenter efter samme holdninger, værdier og livsstil. Jeg vil derfor belyse
den digitale generation som et segment, der kan ses som en særskilt tilføjelse til de ni tidligere skitse-
rede segmenter eller som en udvidelse af de tre eksisterende segmenter, der aldersmæssigt og hvis
internetvaner (ifølge Kulturministeriets rapport) også vil tilhøre den digitale generation:
Den digitale generation
Unge under 33 år
søger mulighed for at lære
søger nye udfordrende oplevelser
værdsætter at lave noget meningsfuldt: eksempelvis ved at brugerens viden, interesser og overbevis-
ninger imødekommes
vil interagere og samarbejde med andre: enten dem brugeren kommer med, museets ansatte eller
andre brugere. Disse vil kunne bidrage med supplerende viden og facilitere bedre forståelse, læring og
meningsdannelse
vil føle sig tilpas i de omgivelser man befinder sig i: brugeren ved, hvad der forventes
vil kunne deltage aktivt: eksempelvis ved at brugeren kan vælge og bidrage med innovative inputs
vil have indfriet motivation og forventninger
ønsker veldesignede udstillinger og genstande, der fanger opmærksomheden: eksempelvis ved
hjælp af interaktive multimedier og visuelle præsentationer frem for tekst
ønsker mulighed for at ”lagre” museumsoplevelsen bagefter: eksempelvis ved hjælp af multimedier,
hvor brugeren kan bidrage med sin egen oplevelse af besøget gennem kommentarer eller billeder
værdsætter for leg og underholdning: eksempelvis gennem spil eller andre brugerinddragende aktivi-
teter
værdsætter at museet har en velkommende og åben profil
vil kunne tilpasse og navigere i oplevelsen efter personlige behov
søger anerkendelse og tilfredstillelse
25 Prensky fastsætter 1991 som skellet, hvor The Digital Immigrants afløses af The Digital Natives. Tapscott skelner mellem
flere generationer og fastsætter Net Generation fra 1977-1997 og den næste Generation Next til 1998 og frem. Jeg har valgt at
benytte Tapscotts skel fra 1977, men i stedet for at skelne mellem to unge generationer, benytter jeg den digitale generation
som en paraplybetegnelse, hvoraf de sidst ankomne i generationen så kan betegnes som mere ’digital indfødte’ end de først
fødte.
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