Ikke kategoriseret

er af allerstørste

HVORDAN FÅR VI IKKE-BRUGERNE

IND GENNEM DØREN?
AF HENRIK SELL, VICEDIREKTØR OG FORMIDLINGSCHEF,
NATURHISTORISK MUSEUM, AARHUS
Relevans er af allerstørste betydning for at gøre folk
nysgerrige og for at få ikke-brugere til at besøge
museerne.
Relevans og ikke-brugernes interesser
Ikke-brugerundersøgelsen sætter fokus på, at ikke-brugerne synes, at museerne
er mindre relevante for dem; at museerne ikke henvender sig til dem og ikke
beskæftiger sig med det, som interesserer dem. Det er efter min mening den
allerstørste barriere for at få ikke-brugere ind gennem hoveddøren.
Nu skal man jo være forsigtig med at anse museumsfolk som repræsentative for
befolkningens holdninger og erfaringer – som fagfolk, med begge fødder plantet
i museumsverdenen, er vi næppe gennemsnitlige på det punkt, men mange af
os kender følelsen og oplevelserne fra besøg i storbyer rundt omkring i Europa.

Hvor mange kunsthistoriske museumsmedarbejdere besøger fx jernbanemuse-
er? Hvor mange medarbejdere fra kulturhistoriske museer besøger museer med
religiøse temaer? Eller hvor mange af mine kolleger fra de naturhistoriske mu-
seer frekventerer kunstmuseer som deres foretrukne kulturoplevelse? Jeg tror,
vi kender svaret, hvis man ser generelt på det. Der er i sagens natur en tendens
til, at man besøger museer, der behandler emner, som man har særlig interesse
i – og som dermed har en højere grad af relevans for den enkelte.

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