kerneydelser og services er mindre variationer mellem de
to grupper. Der, hvor de 25% mindst tilfredse særligt er
mere kritiske end de 25% mest tilfredse, er i forhold til
brugeroplevelsen for børn og muligheden for at deltage
aktivt samt formidling via digitale medier.
Udstillingerne har størst betydning for
museumsoplevelsen
En nærmere statistisk analyse af brugernes vurderinger
viser, hvilken betydning de enkelte kerneydelser og ser-
vices har for den samlede museumsoplevelse. Analysen
viser det samme som i 2017. Udstillingerne har markant
størst betydning for vurderingen af museumsbesøget.
Udstillingerne og dermed det faglige indhold er altså
afgørende for den samlede museumsoplevelse, mens alt
det andet rundt om er med til at skabe en ramme om-
kring besøget. Hvis udstillingen vurderes lavt, trækker
det dermed ned i den samlede vurdering af museumsop-
levelsen. Udstillingens betydning er særlig udtalt på
kunstmuseerne.
I kapitlet udfoldes fordelingen på de forskellige mo-
tivationstyper samt motivationstypernes baggrund og
vurdering af museumsoplevelsen. På tværs af motivati-
onstyperne gælder, at museumsbesøget indgår i en social
sammenhæng. Nøjagtig ligesom i 2017 kommer 92%
af brugerne sammen med andre, mens kun 8% besøger
museet alene. Museumsbesøget er dermed en social
oplevelse for langt de feste brugere.
De seks motivationstyper
Museologen John Falk har forsket i, hvorfor brugere
kommer på museer, hvad de foretager sig på museer, og
hvad de får ud af museumsoplevelsen. På den baggrund
har Falk udviklet en teori om brugernes motivation og
læringsadfærd.
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